Apple in danger? Students to the rescue!

It's been a miserable summer in England. Not only have we had hardly any sun compared to what we used to, which has hit me hard I must say, but also because our economic state, with inflation fears on the rise, house prices rising and dropping all of the time and of course, the fact that credit is drying up on us. It's safe to say this summer has been one to forget.

You would assume, that with all of this going around us, and not just in our country, but America is facing the same problems too, that Apple would be in serious danger. Considering the prices of their machines, which tend to over shadow those of standard Dell and HP (Hewlett-Packard.) Especially when you think about their other products too, such as the iPhone, and iPod being top quality items of their kind. Above all, it seems that Apple are out of the game, charging amounts people can't afford.

Paul Kedrosky believes that the company is in serious danger and must consider new ways of making money in order to survive the slowing economy. As I'm sure he agrees, it was written on Yahoo's Tech Ticker Blog:

"Apple's products are 'aspirational,' consumers can do without them and opt instead for cheaper alternatives from others, or bypass electronics purchases altogether."

- The Kauffman Foundation senior.

Of course, like always, there is a twist to this article. Apple may seem in danger, but figures gathered from all kinds of experts have pretty much guaranteed Apple a safe summer. As most people have forgotten about those people who don't have to worry so much about the economy state we are in - Students. You'd be surprised at the amount of students who are simply taking this disaster in their stride and getting on with their lives, because they are not hit as hard as anyone else. Student Grants, ALG, EMA, Leaner Support, On-Site accommodation - All of this adds up and creates an easy living space for a generation completely overlooked by the technology market.

Because of smaller purchases, such as the iPod and iPhone, where people could afford them only a few years back, many students have began to learn the Apple way, and love the idea of it. This has led to a huge response in Apples favour towards the amount of students who intend to spend their share of Learning Grants on Apple technology. Millions have literally said they will be buying a MacBook when they get their first payment for learning, as most students prefer notebooks to desktops, because they can be taken to lectures, classes or the local library.

Ironically, this means that the reason Apple have a huge chance of survival, and maybe even a large chance of expanding is because of the crisis. Our taxes pay the government, who then pay students to learn - Who spend their money on Apple software - Could it have gone any better for them?